PicLink is a simple yet powerful app which allows you to click on a printed web link by taking a photo of it. Using a sophisticated OCR text recognition engine PicLink reads out text from photos, identifies web links or email addresses and opens them up in either a web browser or email application. PicLink also works with Hashtags # and At symbols @. Simply take a photo and select if you want to open in Instagram or Twitter.

The UX and UI design was designed in collaboaration with SEMNON, a spatial experience design company. 

human vs machineProject type

Seismic typeProject type

Pic Link AppProject type